Enterprise Relationships
Stop Reviewing Invoices. Start Discussing Value.
How customer governance can move beyond financial reconciliation and become a strategic conversation.
2 min read
I’ve attended many customer governance meetings where the majority of the discussion revolved around invoices, hours consumed, budgets and remaining project runway.
These are important topics. Customers should always understand what they are paying for.
But when these conversations dominate every meeting, something important gets lost.
We stop discussing the reason the customer engaged us in the first place.
Are we solving the right problem? Are priorities changing? Is the customer seeing the expected value? What should happen next?
I experienced this firsthand while managing enterprise customer relationships.
To make governance more useful, I introduced a shared account tracker that consolidated budgets, invoices, planned and actual hours, utilisation and monthly spend forecasts.
It also provided visibility into utilisation variances and their potential impact on future billing.
The intention was simple: make the financial information available before the meeting so we could spend the meeting discussing something more meaningful.
Instead of asking, “Why have we used these hours?”, we could ask, “Are we getting the value we expected from those hours?”
Instead of discovering budget constraints at the last minute, we could discuss priorities and future work earlier.
The financial conversation didn’t disappear. It became more transparent and more productive.
I believe good governance should connect four things:
Commercial reality.
Delivery progress.
Customer priorities.
Business value.
When these elements are discussed together, governance becomes more than reporting.
It becomes an opportunity to strengthen the relationship and make better decisions.
About the author
Srivatsan Nemili Aravamudan
Enterprise customer and business transformation leader working at the intersection of technology, business strategy and customer relationships.
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